Résumé

GRAPHIC DESIGNER • WEB CONTENT MANAGER

Lehigh Valley, PA • 267.918.8273 • katie.moorcroft@gmail.com • linkedin.com/in/katie-moorcroft

Lead Generation • Client Communication • Marketing

As a Web Content Manager, with a background in graphic design, I establish distinct branding for small businesses via print, web, and social media design. Creating designs and maintaining content unique to the customer’s business needs, allows me to synchronize their online branding, and drive visitors to their website, increasing sales leads by over 220%. My years of experience have provided me with extensive industry knowledge in Design, Marketing, and Web Content Management, enabling me to smoothly translate my client’s goals and ideas into sales leads.

Experience

Online Content Specialist

IKEA: February 2022-Present

IKEA: July 2021-February 2022 (Contract)

  • Regularly updates, optimizes, and maintains all IKEA web pages.
  • Migrated and published all old Newsroom articles and content into new Newsroom template in Publicera.
  • Created new metadata copy and wrote the leading text for Product News and Range News pages.
  • Updated the content and layout of the FAQ Page.
  • Translates and verifies global keywords for local adaptation on the ikea.com/us/en/ website in the Phrase App.
  • Regularly updates SEO (Search Engine Optimisation) copy on (PLP’s) Product Landing Pages
  • Point of contact for the Marketplace Digitization Project, where I collaborate with the Digital Web Team and In-house Creative Team to design and update wireframe layouts and prototypes conveying new webpage ideas for the Marketplace Digitization project.
  • Regularly attends meetings with adjacent E-commerce departments to review content assets and identify improvements to ensure we offer an efficient web experience while supporting each other as a team.
Contract Graphic Designer and Web Content Manager
2001-Present
  • Specializes in: logos, websites, online and print graphics, marketing materials, social media, email, digital ads, magazines, brochures, presentations, event collateral, and more.
  • Generates new brands and performs brand refreshes.
  • Provides customized design solutions while working closely with clients to troubleshoot and enhance layouts, graphics, and written content.
  • Clients Include Remax, Long-Term Acute-Care Hospitals – CareOne, Firestone Tire, and more.
Graphic Designer
Deluxe: 2018-2020
  • Utilized Adobe Creative Cloud to ensure high-quality print products for small and medium-sized businesses.
  • Quality checked art assets, which included business forms, security checks, logos, invoices, letterheads, business cards, and event collateral.
  • Proficient in prepress graphic design, typography, layout, assembly, color correction, and retouching.
  • Clients Include Berkshire Hathaway, Coldwell Banker, ERA Real Estate,  Intero, and more.
Graphic Design and Web Content Manager
Hibü: 2009-2018
  • Consulted with advertisers and sales reps to address and correct website modifications that were escalated in priority while ensuring optimal UX and UI. Adjustments included layout, graphics, design, SEO, and written content.
  • Supported marketing team by providing an excellent customer experience while maintaining reasonable turnaround times for website and social media modifications during periods with high volumes of work.
    Wrote and edited content for multiple formats (blogs, website copy, articles, voice-over scripts, and newsletters).
  • Provided Voice-Over and Sound Design for videos on client websites and social media. Wrote scripts, recorded my own voice and, selected ambient background music. Edited all components using Pro Tools.
    Tracked team workflow while delegating aspects of the production process to my team. Relied upon to mentor peers.
  • Extensive collaboration between sales, clients, in-house teams, and offshore resources. Including travel to Bangalore India.
    Worked on national and small business accounts to verify company branding meets marketing compliance standards. Clients include
  • Meineke, Bath Fitter, Service Master, FTD, Invisalign, Mr. Rooter Plumbing, Trane, Merry Maids, and more.
Graphic Designer
Hibü: 2001 – 2009
  • Built original print advertisements for the Yellowbook phone directory using Adobe Photoshop & Illustrator.
  • Curated images for in-house art library and captured company events using the company photography studio and equipment.
  • Consulted remotely with clients and sales reps to create ads in realtime, utilizing screen-sharing technology.
  • Performed final quality control and proofreading of all published content ensuring assets met company guidelines.

Skills

Web Content Management | Graphic Design | Print | Branding | Marketing | Social Media | Presentation | UX/UI | CSS | Pre-Press Graphic Design | WordPress | SEO | Photography | Audio and Video Editing | Sound Design | Client Relationship Management | Client Communication

Adobe Acrobat, Adobe Dreamweaver, Adobe Flash, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere, Avid Pro Tools, CSS, DHTML, Drupal, Facebook Ads Manager, Final Cut Pro, Google, AdWords, Google Analytics, HTML, JIRA, Joomla, MailChimp, MS Excel, MS Word, PowerPoint, Salesforce, SharePoint, Squarespace, WordPress, XHTML, XML

Annual Reports, Applications, Mobile, Applications, Web, Asset Management, Banner Ads, Blogs, Book Design, Branding / Identity / Logos, Catalogs, Brochures, Business Cards, Custom Banners, Custom Postcards, Envelopes, Flyers, Letterhead, Photo retouching, Menus, Charts / Graphs, Circulars, Content Management (CMS), CRMs, Data Visualization, Direct Mail, Display Advertising, eLearning, Email Marketing/Marketing Automation, Environmental Signage/ Wayfnding, Events / Field Marketing, Experiential Marketing, Facebook APIs, Google APIs, Infographics / Data Visualization, Intranets, Key Art, Kiosks, Landing Pages, Lead Generation, Licensed Products, Look Books, Mechanicals, Media Kits, Motion Graphics, Native Mobile Design, Packaging, Pay-Per-Click, POP / POS, Print Collateral, Promotions, Responsive Design, Retail Displays, Sell Sheets, Site Maps / User Flows, Sound Editing, Style Guides, Trade Show Graphics, Twitter APIs, Typography, Wireframes.

Katie Moorcroft

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