Katie Moorcroft

Graphic Design & Web Content Management

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Logo Examples 1

Logos

Logos I created for clients.

INFINITE POSSIBILITIES

This freelance client requested logo and brochure designs to build awareness of their weight loss services for future customers. With frequent client consultations, I built a product to match their creative vision of a natural and healthy product. The brochure features photographs of weight loss successes as supplied by the director.

Firefly Dispensaries

This logo was created for a freelance client who wanted to promote their marijuana dispensary. A place where a person can purchase cannabis and cannabis related items. Focused on the clients name of business, after many incarnations I merged a cannabis leaf with a the body of a bug adding a glowing globe, ultimately presenting the image of a reinvented firefly conveying an earthy and relaxed vibe associated with cannabis.

New Moon Yard CAre

Gardening by moon cycles is an idea as old as agriculture and My Freelance Client wanted to create a logo to promote their lawn care business. I had full creative freedom and chose to visually mimic their name “New Moon Yard Care”. The new moon is the first phase of the moon where it is not visible to the eye. I utilized a darkened circle accented with hash marks giving the allusion of the atmosphere we might see when we look up the sky with a new moon. Fun Fact: At the new moon, the lunar gravity pulls water up, and causes the seeds to swell and burst. This factor, coupled with the increasing moonlight creates balanced root and leaf growth.

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Katie Moorcroft

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