Katie Moorcroft

Graphic Design & Web Content Management

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BodyClockCreations™ Business cards. Pink business cards resting on a green table.

BodyClock Creations

This logo was created in order to pitch a project to the Nursing Community Health Social Innovation and Enterprise lab. My freelance client presented a user friendly electronic wristband that was easily identifiable, portable and secure. The device would eliminate oversights in the transference of medical information (filling out forms, etc.) allowing patients to be treated with less mistakes and discrepancies in the information being conveyed. The wristband was presented as an hourglass to be worn on a patients wrist. Comfortable for any age and especially good for times of travel. Loose brushstrokes were used to form the hourglass shape of a torso which is representative of the hourglass shaped wristband. The logo was created to show movement and be reflective of the ease and mobility of the wristband.

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Katie Moorcroft

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